Editing for the Web, Erik Nelson

Articles on the internet follow a set of editing rules that lie somewhere between print and radio. The radio has to be as short and precise as possible, where as print has more room for freedom (although it still has to be relatively short).

Regarding the article Google moves services to Hong Kong in on-going dispute with China on the Edmonton Journal, this article does not work for the internet. Sentences are quite long, reaching nearly 30 words for some sentences when it should be aiming for 20-22 words. Paragraphs are also extremely big and do not use bullets or lists to explain some of the information that would clearly be better suited in a list. The pictures associated with the story, while only two, are sufficiant enough for the spectrum of the article.

At the Sustainable Development Communications Network, they agree that writting on the web should be short.
"You probably already know that most Web users scan and skim as opposed to read, however, that doesn't mean that your text needs to sacrifice quality or depth. Keep your top level pages short and crisp, giving readers the option to read at greater depth at lower level pages."

At Business Week, an article on the same subject shows how to write a proper article on the web by providing subheads, updates, and smaller sentences.
Image from Edmonton Journal